Investment professionals know that they are not alone. The performance of their investments depends not only on the fundamentals (what they are investing in), but on who else is investing, and the hows and whys (the ways) that the 'who else' invest.
Some people call this crowd or herd behaviour, or flows-and-positions. We call it investor behaviour, and we are the world's first investor behaviour platform. We bring a new way for professional investors to see both sides: to see what's going on."