"I have a dream. It is futuristic, but realistic. It involves a Star Trek chair and a bank of monitors. It would involve tracking the global flow of funds in close to real time (from a Star Trek chair using a bank of monitors), in much the same way as happens with global weather systems and global internet traffic. Its centrepiece would be a global map of financial flows, charting spillovers and correlations."
Bank of England chief economist Andy Haldane
Trounceflow is first and foremost a friendly data company: we get data and make it human- and machine-friendly. We specialise in financial market data, and specialise further in the data concerning which investors hold which financial assets, and how these holdings change through time. During our first year, our niche within a niche is the data on who holds what in the bond markets of emerging and developing economies such as Brazil, Poland and Indonesia; in our second year we scale horizontally into related financial markets. We curate this data and enable people to view charts on our website and their machines to use our API.
Insight comes second at Trounceflow. It comes after data. We believe garbage in means garbage out, and we were entirely unhappy with the state of data curation in our niche industry; that's why we started Trounceflow as a data company first. But now that our database is established, Trounceflow has the robust foundation to build insight delivery, and we have begun to deliver this to customers.
We want to know why investors behave as they do, and in particular why they sometimes seem to behave in ways that don't seem right. We think the best way to understand their behaviour is to collect data on what they are doing now and in the past, and to analyse it, talking it through with them, to reveal the patterns and repeated behaviours.
Our private sector customers want to be a step ahead; they want to monetise this data. They believe that they can gain an edge trading the financial markets of emerging economies through accessing our data and insight. They can detect persistence or abrupt changes in behaviour, and can react more swiftly than the competition.
Our public sector customers - who we provide our data and insight to free of charge - are here for the public good. Their aim is financial stability, and we aim to improve their understanding of how markets work to support their task.